How to advertise your small business will vary depending on the type of business you have and the demand for the product or service being offered. While this website does not cover all areas or methods of marketing a small business, it is dedicated to providing feedback on what is working and what we have found to be a waste of time and money.
Nothing is more frustrating for us than to see a business owner throw money at an ineffective marketing campaign while trying to grow or get their business off the ground. Many new businesses are started today with little knowledge of how to market them effectively and get the best return on investment. Before spending a penny on advertising do plenty of research and make sure to have a method of tracking those efforts.
Every business today should have a quality website that allows potential customers the opportunity to learn more about their company. The majority of consumers look for a business online prior to contacting or making the decision to do business with them.
Once your business is online, customers need to be able to find your website in search engines like G o o g l e or YAHOO! Website optimization or better known as SEO will help improve the ability for your business to be found online.
Mobile usage has passed the traditional desktop computer. Make sure that your quality website is responsive to mobile devices. With an increase of searches online using tablets and cell phones it has become more important your website can meet the demand.
Social media is here to stay and can be a powerful tool for any small business if implemented correctly. Managing social media campaigns seems to be the biggest obstacle, but with an increase in marketing tools becoming available it is one of the best options to get your message out.